Life Lessons Applied In Marketing Part 2

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Saying Sorry.

Everyone makes mistakes at some points of their lives. Mistakes are what makes us human. But sometimes, we do make mistakes at the cost of others expense. And when it comes to business, when you suddenly find out that you have a defect, less-than-satisfactory product, instead of denying it, come clean and seek apology for failing to deliver to customer expectations. The best is to OPENLY apologize (to those affected) to the mistake and then explain how you are going to make up for your mistake by rectifying the problem. Remember, be sincere in your apologies.


Remember how we used to take afternoon naps every time we were little? The best thing about owning a home-based business is that you are able to relive this childhood moment again. Instead of an afternoon nap we adults call it “power naps” now. Regardless of what’s it called, if you find yourself dozing off midday and can’t seem to focus on anything then instead of wasting time staring at the computer screen, it will do you good if you took an hour or 2 “power-napping”. You’ll be surprised at how easily ideas can actually flow into your brain after a quick shut-eye session. Sometimes a break is very much needed to unwind and being fresh when you tackle work can help you be more productive in the end.


Learning is a life-long process. Just because we finished school doesn’t mean we need to stop learning as well. It is an ever-changing scene when it comes to online businesses. Trends and demands can easily change just like that in a heartbeat. Are you gaining knowledge to take full advantage of the current marketing trends? As online marketers, we must adapt to the change in order for our business to stay alive and thrive.

You should also learn what your competitors are doing and keep one step ahead of them, learn how to better connect to your customers so that you may better serve them. The good news is that the internet is such an efficient and vast learning library it actually makes the learning process so much easier that there’s basically no excuse not to.

Friends and Teamwork.

When most of us were little, we had tons of friends which we had tons of fun with doing tons of different things. When it comes to business, we also require friends or business partners. Mutual relationships with other businesses can help elevate our business as it can prove beneficial for the both parties involved.

Building a network and expanding your customer base should not be the only factor your network reach out to. It’s important to build a relationship with other business which are similar to your niche or industry or other businesses which in turn you think can complement yours in one way or another. By networking and building relations, a business can easily certainly go to heights which is impossible or difficult without doing so.

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